To coincide with the Olympics, the cultural Olympiad will run from 26th - 28th September 2008 to the end of the 2012 Paralympic Games. It has been created to inspire the UK’s young people to use culture and creativity to fulfil their potential. Underpinned by the core values of ‘Welcoming the World’ ‘Inspiring Young People’ and ‘Delivering a Legacy’, there will be an eight minute handover from Beijing to London on 24th August and this will be marked by events around the country. Among the confirmed cultural events will be the Shakespeare Society presenting ‘Shakespeare Now!’, the Arts Council’s ‘Artists Taking The Lead’ and ‘2012 Sound’ in conjunction with BBC Music.
For community and charity projects, the ‘Inspire Mark’ is a brand family, a first for any Games. Recognising non commercial projects and events rather than individuals it can be included in publicity, and is a variation on the Olympic Logo. Visit www.london2012.com/beinspired to see if you and your group can benefit.
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